New home research company, MetroStudy showed Collier County’s (Naples and Marco Island) housing starts in first quarter 2016 were up 23% from the first quarter of 2015, as demand for new homes remains strong. Closings are also on the rise, up 31% over last year. This marks 19 consecutive quarters of growth. “The market is still expanding,” said Richard McCormick, South Florida Division President of Pulte Group in Ft. Myers. McCormick adds that home sales will most likely matc
What exactly is "Guerilla Marketing?" It encompasses different techniques to reach a targeted market in unconventional ways. It attracts the public in a way that can be both subliminal and a little "in your face." Jay Conrad Levinson created the concept in 1984 with his book appropriately named, "Guerilla Marketing." It is an alternative strategy that increases engagement with the public. It is described as creating buzz, and a brand for your product by establishing direct co
Naples is on yet another top 10 list. It landed at No. 9 on the list of Best Small Town Food Scenes in the U.S., based on votes by readers of USA TODAY'S 10 Best travel section. USA TODAY editors chose Naples as one of their 20 best places to enjoy a happening food scene in a small town, then readers voted for their top 10 from the nominees. "It's great to be in the top 10 because that means we get a lot of publicity," said JoNell Modys, public relations and communications ma
Employee recognition is the timely, informal or formal acknowledgement of a person’s or team’s behavior, effort or business result that supports the organization’s goals and values, and which has clearly been beyond normal expectations. To be really effective in your job, you need to understand the psychology of praising others for their good work, to apply the principles of employee recognition yourself and to encourage others to initiate it in their working relationships. A
Origin of Mother's Day goes back to the era of ancient Greek and Romans. But the roots of Mother's Day history can also be traced in UK where a Mothering Sunday was celebrated much before the festival saw the light of the day in US. However, the celebration of the festival as it is seen today is a recent phenomenon and not even a hundred years old. Thanks to the hard work of the pioneering women of their times, Julia Ward Howe and Anna Jarvis that the day came into existence.